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The Cost of Logo Design: What You’re Paying For When You have a Logo Designed

The cost of logo design is not about paying for a picture or a design. Instead, you’re paying an experienced designer to translate the essence of your business into an effective logo.

The Cost of Logo Design: What You're Paying For When You have a Logo Designed

I recently developed a logo for a friend with a small home business.  She first hire one of those “Get your logo in 24 hours for just $19.95” places to save money. With logo design and everything else, you get what you pay for.

As a logo designer, I just love those. Not.

I mean, I get the idea. I’ve been in a financial hard spot myself, when even those $20 jobs seemed out of reach. I will not begrudge someone who can’t afford to hire someone who costs more.

The cost of logo design is not about paying for a picture or a design. Instead, you’re paying an experienced designer to translate the essence of your business into an effective logo.

After I completed her very simple logo design, it thrilled her. I just created a graphic exactly as she described and requested. This is a little different from my normal logo design process. But I know her and her business well enough to pull that off. Still, she commented on Facebook that you really get what you pay for.

What Are you Paying For with Logo Design?

I think part of this is a misunderstanding about what it is you’re paying for. When you hire a logo designer to develop a logo for you, you’re not just getting a picture.

A design is not a thing you purchase. This is the business model of those logo design sweatshops that clog up the front page of Google. Your branding is too important for that model. It’s not a good idea for something as important as your company’s logo. This is one area not to cut costs too far.

Design is a service, and it takes time. Good design is so much more than the end product you receive when the project is over.

Good design is so much more than the end product you receive when the project is over. Click To Tweet

A good logo designer will take the time to listen to you as a client. I need to find out more about your business to do my job well. It’s important for me to understand your audience, too. When designing a logo I need to know what you’re trying to communicate about your business (“brand”). I need to know how you’ll use your logo (“identity”). From there, I’ll sketch out some concepts to develop further for you.

A good logo designer will use her experience to know what works well. And she’ll know what doesn’t for what you plan to use your logo for.

A good logo designer will not just slap some clip art onto your name and call it good.

Your logo is too important for you to leave to cheap mass production logo factories.

Your logo is too important to be left to cheap mass production logo factories. Click To Tweet
The cost of logo design is not about paying for a picture or a design. Instead, you’re paying an experienced designer to translate the essence of your business into an effective logo.