Thoughts on Hiring a Logo Designer
I’ve mentioned before that, when you pay for a logo design (or any design really), you’re not buying a “thing”. You’re paying for much more than the files your designer will hand you at the end of the process.
Obviously, I do logo design, and I’d love to talk with you more about how I might help you with your project (<– shameless plug), but more than that, I’d love for you to get an outstanding quality logo design.
Assembly Line Design
If you Google “Logo Design”, the first page or two of Google is nothing but factory type companies that are charging $20 for a logo. Given that the going rate for most designers is about $35-$50 per hour, it makes me wonder what exactly they’re doing for you.
Most of these logo designers are probably not making $35 an hour. These designers work out of countries with low cost of living and few labor laws. The market is taking advantage of their situation to provide cheap design work.
This undercuts skilled logo designers living in countries where they couldn’t live on what developing world designers are being paid. While the whole situation exploits the logo designers from poorer countries.
What a Good Logo Designer Does
A good logo designer isn’t just slapping a bit of clip art next to your company name and calling it good.
She will take the time to communicate with you about what you need this logo to do for you, and she will ask questions to understand the nature of your business and your target market. She will do research into the field and target market. She will do more work before the pencil ever touches paper.
What Good Logo Design Involves
What’s the big deal, you may be wondering.
Look, if this is the best you can afford, then you do what you have to do. I’ve been in a hard place myself.
But this process is so much more than a picture to put on your website.
Good logo design involves more than drawing a picture. It starts with figuring out what you and your company are all about. The coming up with simple ways to communicate who you are and what you do visually. And it means creating this in a way that draws in your ideal customers and clients.