How to Figure Out Who Your Audience is, and What They Need

I’m convinced that the secret to home business (or any business) success is to first and foremost, figure out who your audience is, and what they need.

Why is this?

How to figure out who your target audience is and what they need

Once you know who your target audience is, you can

  • better tailor your content to that audience
  • develop products and services that meet the needs of your audience
  • customize your marketing messages to your audience where they’re at

This goes hand in hand with figuring out what your niche is and what the purpose of your business is.

Normally, people think that by marketing to “everyone” they have a greater chance of success when actually the opposite is true.

So how do you figure out who your audience is?

1 – Know your Mission and Yourself

To figure out who your audience is, you need to first know why your blog, website, or business exists. What is the mission? What is it there to do?

(Don’t say, “to make me money.” That may be why you even considered starting this, but that isn’t the mission of your business venture…it’s ideally the result of fulfilling the mission).

In your mind, as you fulfill your mission, who are you serving? Who is helped by what you’re offering?

This is the start of your target audience.

2 – Figure Out Your Audience’s Motivations and Needs

In thinking of the people you’re serving, start to consider what motivates them.

  • What do they need most?
  • What challenges in life are they facing that your organization can help solve?
  • What knowledge do you have that they need?
  • What skills do you have that can help them?

The answers to these questions can help you develop not only better content for your audience, but also future services and products. This may also help you figure out why some products just aren’t performing well, or which content and products to consider ditching.

3 – Do These Things Fit Together?

The hardest part, at least for me, is figuring out whether or not these things — my mission, my products, my content, my target audience, their needs, their motivations — all fit together.

And if they don’t, what needs to change?


Powered by Creative Market

For example, you can’t market high-end fashion advice and products (including affiliate products) if your mission is encouraging contentment and your target audience are moms trying to learn how to be more frugal. One of these things does not fit. If you’re going to market high-end fashion, your target audience needs to change. And if you’re writing about contentment, while promoting high-end fashion advice and products to an audience that loves high-end stuff, they are going to stop reading. People who love luxuries don’t want to hear sermons on minimalism and contentment.

Recently, one of the pages I’ve “liked” and follow on Facebook shared some pretty good content that was not in line with their brand or mission. I didn’t mind so much as I found the two posts they shared interesting, though I did find it curious that they did this.

The other commenters under the post were far less forgiving, demanding to know why they were posting “irrelevant” stuff. Ouch.

Once you determine your audience and your mission/content niche, try to stick as much to the topic as is possible.

9 thoughts on “How to Figure Out Who Your Audience is, and What They Need”

  1. naturally like your website however you need to check the
    spelling on several of your posts. A number of them are rife with spelling issues and I in finding it very
    troublesome to inform the reality then again I will certainly come back again. asmr

  2. Heya just wanted to give you a brief heads up and let you know a few of the pictures
    aren’t loading properly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different web browsers and both show the same results.
    asmr 0mniartist

  3. Amazing blog! Do you have any tips for aspiring writers?
    I’m hoping to start my own website soon but I’m a little lost on everything.

    Would you advise starting with a free platform like
    Wordpress or go for a paid option? There are so many options out there that I’m completely overwhelmed ..
    Any recommendations? Thanks! asmr 0mniartist

  4. I really like your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire
    someone to do it for you? Plz answer back as I’m looking to construct my own blog and would like
    to know where u got this from. thanks asmr 0mniartist

  5. Good way of telling, and good piece of writing to get information about my presentation topic, which i am going to deliver
    in academy. 0mniartist asmr

  6. Hi are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and
    create my own. Do you need any html coding expertise to make your own blog?
    Any help would be greatly appreciated! asmr 0mniartist

Leave a Comment

Your email address will not be published.

Scroll to Top