What is SEO?

The acronym SEO stands for “search engine optimization”. This involves how a website manager helps a website rank higher in search engines. This means appearing closer to the top of searches for certain keywords and phrases.

By optimizing a website for better SEO in your field, niche, or topic, your website will be found easier by your target audience. They are more likely to find you using search engines to search for what you are saying or selling on your blog or website.

The Myths of SEO

As a web developer, I learned many people assume their website will appear on the front page of Google right after it is built.

Sadly this is not true.

Effective search engine marketing takes time and work before you find success. I’ve written some posts about the basics of search engine optimization. I have posted about search engine marketing to help work from home moms, small businesses, and organizations. These include tips to better optimize your website so that their target audience is more likely to find them.

How LongTail Pro improves my marketing while cutting my marketing time

How LongTail Pro Cuts my Marketing Time by Half

“So I did a thing,” I tell my husband, Martin, over Cubanos on date night, “I bought this program called LongTail Pro about a month ago, and I can’t believe the difference.” My husband, a skilled tradesman, doesn’t understand much about things like keyword research and marking your online side hustle. But as I was […]

The best keyword research techniques for soldopreneurs and side hustlers

The Best Keyword Research Technique for Side Hustlers

Are you trying to figure out the best keyword research technique for your online side hustle? You’ve come to the right place. Let me walk you, step by step, through a keyword research technique that will help your side hustle get more traffic from search engines and other sources, while also helping you plan your […]

What is keyword research and how can it help a solopreneur like you?

What is Keyword Research and Why Should it Matter to the Solopreneur?

You may have heard of Keyword Research when looking into starting or growing a business online. But what is Keyword Research? Why should Keyword Research matter to the entrepreneur? The most important takeaways for you on Keyword Research are these two: Done right, Keyword research will help you determine if a niche is going to […]

How to do keyword research: a step by step guide to finding great keywords

How to Do Keyword Research for Your Online Side Hustle

If you have started an online side hustle, you’ve probably heard about keyword research. But how do you do keyword research? What does keyword research entail? Here’s my step-by-step method on how to do keyword research that works for me and my side hustles. How to do Keyword Research: Start with Your Focus At the […]

Why Keyword Research is important and how it can help you grow your business.

Why Keyword Research is Important

Starting off with online side hustles in 2004, I didn’t understand most things about running or marketing a business online. I learned most of this stuff on my own. The most important thing I learned is understanding why keyword research is important. I’m going to share some insights I’ve had on the topic with you! […]

Avoiding Scams as a new website owner

Avoiding Scams as a New Website Owner

Scam artists irritate me. Nothing worse than someone trying to take advantage of another is there? It makes me sad to think that people fall for these scams and are hurt by them. Today I got an official looking letter in the mail. It looked like a bill. I was immediately reminded of a web […]

The Content Strategy Conversation and Intervention

The Content Strategy Conversation and Intervention

Content strategy is a favorite topic of mine when talking with web design clients with grandiose ideas. This is very ironic for reasons that will become clear soon in this post. I like to talk about not using websites as glorified classified ads, yellow pages, or flyers. Websites aren’t marketing tools. Content strategy can either […]

What are keywords and why are they important

What are Keywords and Why are they Important?

In creating content for your website, or research website marketing techniques, you may have come across the term “keywords”. In terms of websites, what exactly are keywords? The best way to describe it is this: if you were looking for the information you have on your website, but you didn’t know about your company, you […]

How to figure out the purpose of your website

Figuring Out the Purpose of Your Website

In ten years of designing websites for different clients, I’ve come to realize that the biggest decider in the success or failure of a website is found in it’s purpose. I like to ask my potential client this simple question, “What do you expect this website to do for you?” That question  is one I […]

A Website isn't a marketing tool

I’m Sorry To Tell You This, But Websites Aren’t Marketing Tools

What do you envision a website doing for you and your business? Many see websites as marketing tools, but this is not correct. If you see a website as a marketing tool, I’m about to disappoint you. As a print and web designer for years, I feel the need to warn potential clients about this. […]

How to improve SEO on a budget

So, How Do I Improve My Search Engine Ranking SEO on a Budget?

Driving traffic to your website is essential. But how do you do that? How do you improve SEO on a budget for your website? Can you improve SEO on a budget at all? Although SEO is a complicated topic, here are some basics you should know about improving SEO, no matter your budget. SEO Services […]