I’m Sorry To Tell You This, But Websites Aren’t Marketing Tools

What do you envision a website doing for you and your business? Many see websites as marketing tools, but this is not correct. If you see a website as a marketing tool, I’m about to disappoint you.

As a print and web designer for years, I feel the need to warn potential clients about this. Websites are not like a classified ad or a listing in the yellow pages. Websites are not marketing tools, at least not the way we think of traditional marketing.

Know What You’re Buying

A Website isn't a Marketing Tool

This topic was part of a frustrating experience for me early on as a designer. I had a client who felt I had “scammed” him. Why? Because his website was not on the front page of Google two days after I created it.

After banging my head against the wall for a good hour, I realized that this had been partly my fault. I made an assumption that my client:

  • knew what he needed
  • understood what he was buying
  • realized what it would and would not do for his business

Marketing Tools or Store Fronts?

This caused me to develop a fundamental change in thinking. I didn’t understand what the average person understands about websites.

Most people do not view websites as storefronts. They view websites as marketing tools, akin to an interactive ad.

Just having a website will not increase business, I’m sorry to say. A website takes work.

A little unscientific polling later, and I was shocked. It turns out most people view a Website as a marketing tool. Few saw websites as storefronts that require marketing.

most view a website as a marketing tool vs storefront that needs to be marketed Click To Tweet

Just having a website will not increase business, I’m sorry to say. A website takes work.

There is a whole industry of professionals who help website owners drive traffic to their websites. You can find tools, apps, books, webinars and complete courses on increasing your website traffic.

Think of your website like you would a storefront. It’s not a billboard. And it’s not an ad. Your website is not a marketing too. Instead, it’s a location you need to help your customers find.

Just having a website won't increase #business - a #website takes work. Click To Tweet

Web developers need to stop assuming that their clients or potential clients understand this stuff. It’s up to us to take the time to educate someone about what they’re getting into by having a website.

Just having a website will not increase business, I’m sorry to say. A website takes work.

5 thoughts on “I’m Sorry To Tell You This, But Websites Aren’t Marketing Tools”

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