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Your Brand

Learn more about developing your own brand identity in these posts. You can also find out more about logos and what you need to know before you hire a designer to create a logo for you. As an experienced logo designer, I’m happy to help you figure out the steps you need to take next.

What is vector artwork and why it works so well for logo design

What is Vector Artwork?

In posts, I’ve written on my logo design process and how I create graphics and illustrations, I’ve mentioned Vector Artwork or Vector Graphics a few times.  Part of creating a logo or other illustrations is creating vector artwork from the drawings. But what is Vector Artwork? How does Vector Artwork work better than other options […]

the difference between a logo, identity and branding

The Difference Between a Logo, Identity, and Branding

When we talk about logo design, sometimes the words “logos”, “Identity”, and “brand” or “branding” are all used interchangeably. They all do deal with the same basic topic, but there are differences among these three things. What is a Logo? A logo is a mark that identifies a brand at first glance. We all know […]

My Logo Design Process

My Logo Design Process

When I am hired to do a logo design for a client, I usually follow a specific logo design process. This logo design process allows me to efficiently and expertly develop an effective plan for your branding needs. Creating a logo, for me, is not about creating something beautiful alone. I hope to create logos […]

If a logo doesn't work in black and white it doesn't work

If a Logo Doesn’t Work in Black and White, It Doesn’t Work

My professor in college was right. If a logo doesn’t work in black and white, it doesn’t work well at all. An effective logo shouldn’t have to rely on color to be clear and effective. The sad thing is, it took me about twenty years to grasp how right he was. Funny how that works. […]

Good logo design and thoughts on hiring a logo designer

Thoughts on Hiring a Logo Designer

I’ve mentioned before that, when you pay for a logo design (or any design really), you’re not buying a “thing”. You’re paying for much more than the files your designer will hand you at the end of the process. Obviously, I do logo design, and I’d love to talk with you more about how I […]

The Cost of Logo Design: What You're Paying For When You have a Logo Designed

The Cost of Logo Design: What You’re Paying For When You have a Logo Designed

The cost of logo design is not about paying for a picture or a design. Instead, you’re paying an experienced designer to translate the essence of your business into an effective logo. I recently developed a logo for a friend with a small home business.  She first hire one of those “Get your logo in […]

5 Steps to writing an effective social media bio

5 Steps to Writing an Effective Social Media Bio

One of the more arduous tasks for anyone is writing a concise, effective social media bio. The problem comes from summing up who you are and what you do into a few short lines. On the flip side, being an excessively wordy person by nature, I find social media beneficial to helping me be more […]

What makes a logo great?

What Makes a Logo Great?

I am a design and typography geek. I’ve to messaged companies on social media to tell them how much I enjoy their new rebrands and redesigns. A great logo design pleases me. I had a professor in college that used to say that if a logo didn’t work in black and white, before adding whatever […]

7 Vital Things to Teach our Kids about Jobs and Social Media

7 Vital Things to Teach our Kids about Jobs and Social Media

While job hunting out and about, a shocking revelation occurred to one of my kids. Potential managers will Google you, to see what they might find out. It’s important, no matter your age, to manage your “personal brand” (as they sometimes call it) because of how it might affect your future employment options. This wasn’t […]