So, what makes you unique?
Branding yourself starts with what marketers call a “unique selling proposition”. Basically, you need to stop and think, “What is it that makes me, my product or service, and what I do unique? How can I stand out and differ from the competition? What can I do better or different from the competition?”
Considering your own unique selling proposition is a great place to start when branding your business and figuring out just what your vibe is and who your tribe is—that is, your target audience.
In particular, part of branding yourself means communicating in a way that speaks to them and helps your audience understand your message. It also means figuring out your message and how you are going to show to potential customers what it is you do and why they should choose you.