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6 Tips for Selecting a Domain Name

One of the first things you’ll need to purchase before setting up your own website is a domain name.

What is a domain name? Click To Tweet

What is a domain name?

6 Tips for Selecting a domain name for your website project

A domain name is the address of your website. For example, mine for this website is ThoughtsandDesigns.com. The most common domains, or TLDs (Top Level Domains) end with .com, .org, or .net. There are other, less common ones including .biz, .me, .info, and .us.

1 of the 1st things to purchase before setting up your own website is a domain name. Click To Tweet

Because most people are more familiar with .com, if at all possible you should purchase the .com version to avoid any confusion. If you look up a domain name, and all of the TLD’s are taken (that is, someone has registered that in .com, .net, and .org), you probably should consider changing it.

Buying a domain is easy
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Here are some other Tips for Selecting Your Domain Name

1. Try to incorporate one of your keywords in your domain name

I discussed keywords in another post on this site. By using at least one of your keywords, you’ll help your search engine ranking for that keyword.

2. Make Your Domain Something Easy to Remember

When it comes to your choices, you want something that will stick with people, which they can easily type into their web browsers. For this reason, try to avoid anything too long or too complicated.

3. Try to Avoid Domain Names with Multiple Possible Spellings

This was a mistake I made with my first website. Back in 2004, when I started this website, the domain name was joyfulmomma.org. I was mostly catering to moms, though I’ve been changing that now that my kids are adults. When I bought joyfulmomma.org, I assumed that was a fairly easy domain to remember and to spell, but I was wrong. Twice I was featured in two different articles about my business, potentially leading to a great increase in traffic. Both times, they spelled my domain wrong and led people to someone else’s website. Sure, there was a retraction and correction, but the damage was done.

Be careful of anything that could be spelled more than one way.

4. Watch for Potentially Bad Misreadings

What do I mean? Well, since a domain name is one or more words all written together without spaces, sometimes others might unintentionally see other, undesirable words in it.

For example, an early tech discussion site had the domain expertsexchange.com (Experts Exchange). Instead, it became a sort of joke among programmers and developers who also saw Expert S*x Exchange. Whoopsy. The site now goes by experts-exchange.com.

We may all get a little smirk out of that, but in reality, if you’re building a business, you don’t want a customer to

  1. see something like that when they look at your domain and
  2. potentially forget to put in a hyphen and land at a site that is definitely NOT what they were looking for.

Although the hyphen helps avoid that issue in that domain, keep in mind Tip #3, about potential misspellings. Will everyone remember the hyphen? If they don’t, guess what kind of business bought that other domain? It’s best to just avoid that kind of confusion altogether.

5. Google your options without the .com on them

A domain name is the address of your website, and it’s one of the first things you’ll purchase for your website. 

Here are 6 tips for finding the right domain name for your business website.

Along with that same theme, try to see what those words might already be associated with on the internet. Google that name (without the .com on it), and see what comes up.

6. Think of Your Business Name

If you’re getting a domain name for a business, you should try to match your business. If you’re a blogger, it should be the same as the website name or close to it.

Who Do I Recommend?

Buying a domain is easy

I’ve been a very happy Namecheap customer for the last several years. They are easy to use, helpful, and very affordable. They’re a great option when you’re just starting out!

A domain name is the address of your website, and it’s one of the first things you’ll purchase for your website. 

Here are 6 tips for finding the right domain name for your business website.