What You’re Paying For When You have a Logo Designed

What you get when you hire a logo designer

I recently developed a logo for a friend with a small home business.  She had originally gone to one of those “Get your logo in 24 hours for just $19.95” places originally, because of the price.

As a logo designer, I just love those. Not.

I mean, I get the idea. I’ve been in a financial hard spot myself, when at times even those $20 jobs seemed out of reach. I’m not going to begrudge someone who can’t afford to hire someone who costs more.

After I was done with her very simple logo design, in which I simply created a graphic exactly as she described and requested (A little different of a process than what I normally do), she commented on Facebook that you really do get what you pay for.

What Are you Paying For with Logo Design?

I think part of this is a misunderstanding about what it is you’re getting when you hire a logo designer to develop a logo for you.

A design is not a thing that you simply purchase. This is the business model of those logo design sweatshops that clog up the front page of Google, but it’s not a good idea.

Design is a service, and it takes time. Good design is so much more than the end product you receive when the project is over.

Good design is so much more than the end product you receive when the project is over. Click To Tweet

A good logo designer will take the time to listen to you, as a client, and find out more about your business, your audience, what you’re trying to communicate about your business (“brand”), how your logo will be used (“identity”), and from there sketch out some concepts to develop further for you.

A good logo designer will use her experience to know what works well and what doesn’t for what you plan to use your logo for.

A good logo designer will not just slap some clip art onto your name and call it good.

Your logo is too important to be left to cheap mass production logo factories.

Your logo is too important to be left to cheap mass production logo factories. Click To Tweet

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