What is a Niche?

what is a niche and why does it matter?

If you’ve heard anything at all about business, blogging, or working from home, you’ve probably heard the word “Niche” before.  Usually, it’s used together in the phrases “niche marketing”, “Niche business”, or even “niche blogging”.

So, what is a niche? 

A niche is a very narrow market or specialty within a larger field. 

That sure clears it up, doesn’t it?

For example, if you sell dresses, that is not a niche but a field. However, if you sell maternity dresses for women who love all things purple and in a bohemian style, that would be a very specific niche.

Practical Aspects of Knowing Your Niche

Although you may think that, when marketing a new business, the broader the potential customer base the better, the opposite is actually true for home businesses and small businesses. Thus, the niche, as in niche marketing, niche blogging, or niche businesses.

When you have narrowed down your niche market for your potential business, you have also narrowed down who you need to market to, which allows you to better use your marketing dollars and efforts.

When it comes to reaching a niche market, you can focus down to your ideal customer base, instead of firing your marketing message blindly into a crowd hoping you hit something. You have better success when you are focused.

Find your niche: You can't be all things to all people. Click To Tweet

What is a Niche? You can't be all things to all people


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