There are only so many hours in a day.
For most of us, the problem isn’t laziness or not working harder.
Work Smarter Not Harder
Hard work wasn’t as much of an issue in my life until two of my kids were in a car accident and a few other unavoidable temporary situations left me running around more than I’d prefer. It’s hard to keep consistency with your side hustle when you have no consistency in your schedule from week to week.
In the last few months, I’ve discovered a couple of neat ways to keep traffic coming my way, even while I’m busy with the other demands of life. I needed to figure out a way to work in one large batch but share my content across different social media platforms incrementally.
The old way, for me, was to try to hold to a tight schedule of sharing things on social media at regular intervals. Yeah, that only works as long as you personally can find the mojo to do it.
My Website Traffic Secret Weapons
So what is this easier way to get social media traffic to your blog?
I have two secret weapons that I want to talk to you about.
The first is Tailwind, which allows me to schedule several weeks worth of Pinterest pins to various boards. The bulk of my website’s traffic comes from Pinterest, so one of my goals this year was to figure out a way to maximize Pinterest for business without having to spend hours on Pinterest.
If you’re like me, you probably get distracted on Pinterest easily. That’s not a bad thing. Loads of good information on there!
The problem is when you’re trying to stay on task and — oh look at this recipe!
Thankfully Tailwind helps avoid that, at least while you’re scheduling pins.
I started off with a free Tailwind trial, followed by one month free thanks to a referral from a friend. Well, it only took a few weeks before I saw a huge jump in my traffic and I felt like i had not done nearly as much marketing. Hurray for results with less work, right?
Anyway, the good folks at Tailwind have given me this invitation link for all of my readers. If you sign up for a free trial, and you like it, you get $15 for a month of Paid Tailwind. I’m pretty sure you’ll see, as I did, that the $15 a month on Tailwind is worth way more than you’re spending.
Go ahead. Try it. What do you have to lose?
My second most useful social media account was actually Twitter. I didn’t use Twitter much, but I did periodically share when I had created something on Zazzle, or had a really special blog post. Sometimes I would go on Twitter and just keep up with what was going on in the world, but I wasn’t exactly a power user. Still, according to Google Analytics, most of my traffic that converted into sales came from Twitter.
As with Pinterest, because Twitter also sent quite a bit of traffic my way, I wanted to maximize that without spending all day on Twitter.
How does it work? Social Jukebox works very simply.
Start by setting up a “jukebox” of sorts with tweets (or other posts if you’re using different social media in Social Jukebox). Think of your Jukebox as a kind of playlist full of tweets and posts that “play” on rotation, at intervals you set.
Unlike Tailwind, which posts once, then needs to be reloaded with scheduled posts for Pinterest, Social Jukebox will play over and over again until the end of time.
So I could set up a "jukebox" of about 100 tweets in Social Jukebox, highlighting content, posting useful quotes from my content, sharing useful tools, and so forth, and once turned on, this Jukebox just plays over and over again, sending out five random tweets a day from my scheduled tweets in the Jukebox.
If you'd like to try it out, just click the link for a free trial. See if it helps bring you more traffic with less work.